Doneger Presentation: Processing Progress

Without question, Doneger is one of the leading forces in fashion, and David Wolfe is at the forefront. Doneger probably decided why you’re wearing cropped, frayed jeans right now or have the sudden urge to purchase all things millennial pink. It’s a common misconception that Doneger tells retailers what to produce. What they’re really doing is interpreting trends, art, economics, technology, etc. and translating their findings to the language of fashion.

David Wolfe is the head Creative Director of the firm focusing on all things fashion, technology and color. He is actually an Ohio native himself and was more than welcoming to our class as we listened in on one of his notorious presentations titled Processing Progress. His presentation started by including big-picture ideas, like the soon reality of hover cars and pioneering efforts in sustainability, then continuing on to more concrete trends. I can’t spill all of the industry secrets; but I can say that we’ll be seeing a lot more of color, innovative menswear, utility in fashion and no doubt that athleisure is here to stay.

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