With the rapid influx in popularity of digital content, fashion has gone rogue. Whether you’re seeking timely, quick read articles, where your favorite blogger bought her sunnies or entire magazine issues online, the new technology in fashion has something for you.
As for myself, there’s nothing I love more than holding a beautifully laid out magazine and admiring each glossy page. Texture is an app rising in popularity that gives readers access to over 200 issues of magazines. I admit it would be remarkably convenient to have access to nearly every magazine or have access without having to lug around heavy issues with me all day; however, I don’t think that outweighs the benefits of digesting print content in the way it was intended to be consumed. Print is not meant to be rushed through like digital. I honestly think it’s even downgrading to the hard work that was dedicated to every issue to view it on a tiny iPhone screen. Each department takes weeks and weeks to develop the perfect layout, imagery and forms of journalism for readers to take their time learning from each piece.
That’s not to say I don’t love digital media. Content that is featured on websites or social media is usually specifically curated for that medium. The editors take into account the average amount of time a reader spends on an article when viewed on a phone and tailor the articles to an appropriate length. The imagery is also chosen and formatted with iPhone/iPad consumption in mind to make it presentable and accessible.
As for apps, they are amazing tools to dive into the world of fashion and make everyone’s lives just a bit easier. I’ve collected a list of my three must have apps for anyone who’s interested in fashion on-the-go:
Alright, so this one is definitely a no-brainer. Since apps were merely introduced into our lives, Pinterest has been on the forefront of creativity. My favorite thing about Pinterest is the variety in its uses. Need ideas for summer outfits? Done. Feel the need to plan an imaginary wedding years in advance? You got it. Want to find healthy meals to make before spring break? It’s all there.
Like to Know it was an app that honestly took me awhile to fully comprehend… I follow a lot of bloggers and just because I liked one of their photos on Instagram didn’t mean I wanted all their outfit info emailed to me..? My inbox is full enough as it is. Maybe that’s not how it actually worked; I still don’t know. BUT, they’ve updated the app, so now you take a screenshot of the Insta then open the app to shop. There’s also a discover page to find other great items from bloggers that you may not follow for extra sources of outfit inspo.
- The Hunt
One of my favorite aspects of The Hunt is the sense of community it creates among fashion lovers. To use the app, you simply post a picture of a piece you’re dying to buy, and members will comment below on where to find the item or something similar. I actually worked as a campus ambassador for The Hunt at Kent State. We hosted events, giveaways, featured our favorite campus looks on the app and encouraged other students to get involved to keep the facet of community consistent.