I’m E-Hooked on Fashion

With the rapid influx in popularity of digital content, fashion has gone rogue.  Whether you’re seeking timely, quick read articles, where your favorite blogger bought her sunnies or entire magazine issues online, the new technology in fashion has something for you.

As for myself, there’s nothing I love more than holding a beautifully laid out magazine and admiring each glossy page. Texture is an app rising in popularity that gives readers access to over 200 issues of magazines. I admit it would be remarkably convenient to have access to nearly every magazine or have access without having to lug around heavy issues with me all day; however, I don’t think that outweighs the benefits of digesting print content in the way it was intended to be consumed. Print is not meant to be rushed through like digital. I honestly think it’s even downgrading to the hard work that was dedicated to every issue to view it on a tiny iPhone screen. Each department takes weeks and weeks to develop the perfect layout, imagery and forms of journalism for readers to take their time learning from each piece.Read-magazines-on-the-Amazon-Kindle-Fire-tablet

That’s not to say I don’t love digital media. Content that is featured on websites or social media is usually specifically curated for that medium. The editors take into account the average amount of time a reader spends on an article when viewed on a phone and tailor the articles to an appropriate length. The imagery is also chosen and formatted with iPhone/iPad consumption in mind to make it presentable and accessible.

As for apps, they are amazing tools to dive into the world of fashion and make everyone’s lives just a bit easier. I’ve collected a list of my three must have apps for anyone who’s interested in fashion on-the-go:

 

  1. Pinterest

Alright, so this one is definitely a no-brainer. Since apps were merely introduced into our lives, Pinterest has been on the forefront of creativity. My favorite thing about Pinterest is the variety in its uses. Need ideas for summer outfits? Done. Feel the need to plan an imaginary wedding years in advance? You got it. Want to find healthy meals to make before spring break? It’s all there.  COHN-Pinterest

 

  1. LIKEtoKNOW.it

Like to Know it was an app that honestly took me awhile to fully comprehend… I follow a lot of bloggers and just because I liked one of their photos on Instagram didn’t mean I wanted all their outfit info emailed to me..? My inbox is full enough as it is. Maybe that’s not how it actually worked; I still don’t know. BUT, they’ve updated the app, so now you take a screenshot of the Insta then open the app to shop. There’s also a discover page to find other great items from bloggers that you may not follow for extra sources of outfit inspo.liketoknow.2

  1. The Hunt

One of my favorite aspects of The Hunt is the sense of community it creates among fashion lovers. To use the app, you simply post a picture of a piece you’re dying to buy, and members will comment below on where to find the item or something similar. I actually worked as a campus ambassador for The Hunt at Kent State. We hosted events, giveaways, featured our favorite campus looks on the app and encouraged other students to get involved to keep the facet of community consistent.tumblr_n5r59w2fJY1qai0bqo3_1280

The Not-So-Glamourous Reality

Behind the glossy pages, billboards and fashion weeks, a darker reality lies beneath the glamourous exterior. It’s no surprise that back lash has resulted from years and years of abusing this illusion within the industry. These bad behaviors have led to the encouragement of eating disorders, sexual abuse and disregard of labor laws. Of course, it’s understandable that designers want to find a model that will portray their collection in the best light, but that’s no excuse for the consequences that have come of these actions.

Picture Me 516lr4gQfiLis an eye-opening documentary directed by Sara Ziff, a successful veteran model, and her boyfriend, Ole Schell. It starts out by explaining the basics of the industry and shows how Sara started her prosperous career at the age of 18. At first glance, Sara’s life is the epitome of glamour: jet setting to Paris, walking in shows like Chanel, seeing her billboards line the streets and cashing checks a size that some of us may never see in our lives. As time progresses and Sara meets more and more models, their struggles become more apparent. The documentary introduces us to models across the globe who have come face to face with this harsh reality of the modeling industry.

Since this documentary aired in 2009, there definitely have been improvements within the fashion industry as a whole. In 2015, Paris Fashion Week declared that all models must be of a healthy BMI to participate. Fashion weeks across the globe have slowly followed suit. There has also been an increase in diversity, especially in New York. This season of NYFW featured the most models of plus sizes, ages above 50 and transgender. Even 31.5% of models were of color. Designers, like Christian Siriano, Marc Jacobs and Brandon Maxwell, casted models in a variety of ethnicities, ages and sizes. Another trend setter has been Aerie. 56df40e41500002a000b16a1Their #AerieReal campaigns have received much positive recognition from consumers. They include models of all kinds without the use of retouching. Consumers were so adamant about these changes that Aerie saw a 20% increase in sales during its initial launch in 2015. These are feats in the right direction for the fashion industry, but they are only baby steps in the larger scheme.
Sara Ziff has also founded The Model Alliance to help combat these changes. As models do not have access to a union as other performers, such as actors with SAG, The Model Alliance was created as a volunteer-run advocacy group for American models. Their goal is to ensure long lasting change in labor standards, financial transparency, affordable health care and set an industry standard code of conduct. These changes will not only directly benefit the models but create more ethical work environment for all and set a better example to the many who admire the fashion industry. 
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Doneger Presentation: Processing Progress

Without question, Doneger is one of the leading forces in fashion, and David Wolfe is at the forefront. Doneger probably decided why you’re wearing cropped, frayed jeans right now or have the sudden urge to purchase all things millennial pink. It’s a common misconception that Doneger tells retailers what to produce. What they’re really doing is interpreting trends, art, economics, technology, etc. and translating their findings to the language of fashion.

David Wolfe is the head Creative Director of the firm focusing on all things fashion, technology and color. He is actually an Ohio native himself and was more than welcoming to our class as we listened in on one of his notorious presentations titled Processing Progress. His presentation started by including big-picture ideas, like the soon reality of hover cars and pioneering efforts in sustainability, then continuing on to more concrete trends. I can’t spill all of the industry secrets; but I can say that we’ll be seeing a lot more of color, innovative menswear, utility in fashion and no doubt that athleisure is here to stay.

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Soho Street Style

Since coming to New York, it is clear of the definitive style of a New Yorker. They’re not afraid to take risks, make a trend their own, or just simply rock a head-to-toe all black look. Now, I’m no street style photographer, but it is more clear than ever the influence that has “trickled up” from the streets. Trickle up is an industry term that means exactly what it sounds like; inspiration from the streets trickles up the “level of prestige” to the coveted runways. Regardless of your personal style, there is always something that can be learned from the streets whether it’s a new styling trick or way to recycle an old item.

I spent the day exploring Soho to find the ultimate NYC street style inspiration. Soho is one of my favorite parts of New York City. The buildings are colored with muted neutrals, brick roads, adorable cafes line the streets and every type of retailer from Fendi to All Saints and Supreme. Of course, this is the perfect recipe to attract some of the most stylishly interesting New Yorkers.

One of my favorite trends I’ve discovered since coming to New York City has been the mix of high and low fashion. New Yorkers have no problem wearing a beautifully contrasted designer coat with their favorite pair of sneakers. This look is comfortable, accessible yet so chic. I must admit, I have never been one for athleisure, but these New Yorkers have mastered the art of street chic to completely change my mind.

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I am also loving the creativity in denim that has been just about everywhere nowadays. Whether it’s embroidery from Gucci, iron-on patches from Etsy or frayed edges, there is no longer such thing as plain denim. It has turn a staple item into something unique and personalized. We’ve finally moved out of the mind set to look like everyone else and have acquired the desire to stand out.

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A Magazine 2017 Highlights

This past semester, I had the honor of working as the Managing Editor of Kent State’s fashion, beauty and culture publication, A Magazine (check out our website!) . Our staff had so much collaborative talent, and I couldn’t be prouder to have been a part of our team. We really made conscious effort this year to gear our content towards the creative, empowering Kent State student.

As Managing Editor, I had an array of duties that ranged from editorial and fashion brainstorming to coordinating photoshoots and even writing a piece for the magazine. Below are some of the highlights from our print issue for those of you who don’t have access to a hard copy:

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The Finale of Fashion Month

One of my favorite aspects of fashion is the celebration of individuality. Even though forecasting firms, like Doneger and WGSN, have a large influence on the direction of fashion, each house makes the macrotrends their own. The excitement of waiting months for each designers’ interpretation of these trends is what keeps the industry constantly on its toes.

The trend that stuck out to me from Doneger was Resilience. It draws inspiration from geometric lines in architecture, powerful shapes and uses bold yet muted tones. This trend is culturally relevant to our society and was able to be carried across seas to shows in Paris.

Off-White’s Fall 2017 Ready to Wear collection featured Resilience with an influence of 1990’s streetwear. The collection included classic streetwear pieces like hoodies and denim jackets but added atypical silhouettes than what is normally seen on those garments. Sticking with the 90’s influence, dark hues and plaids were used throughout the collection. The unconventional take on the slightly overdone 90’s trend was extremely well-done.
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Chanel’s Fall 2017 show took us out of this world: literally. Instead of seeking inspiration from the past, Chanel channeled the same strong lines and muted tones as Off-White but in a futuristic fashion. The collection included muted tones with metallics and glittery lunar boots complemented by the house’s signature tweeds. This gave the collection a more glamourous appeal but still stayed cohesive with the upcoming macrotrend.
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The end of Paris Fashion Week concluded with Louis Vuitton’s show at the Louvre. Similar to Off-White and Chanel, Louis Vuitton used strong neutrals along with geometric based patterns. They also featured classic tweeds but complemented them with leathers, furs and thick knits. Louis Vuitton stayed true to season by adding a multitude of layers and turtlenecks throughout the looks. I also noticed inspiration from a variety of decades. The loose shift dresses were reminiscent of the 1920’s while shoulder pads and furs included 1980’s notions. Overall, the collection was wearable yet exposed daring details which set it apart.
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A Teen Vogue Weekend

I must admit, I am feeling like one lucky girl. It’s the craziest feeling seeing dreams that seemed so far off start to materialize in front of my eyes. They say hard work pays off, and it’s incredibly true. You can do anything you set your mind to.

I’ve been absolutely loving my time in New York thus far. Every day is a new adventure and new life lesson. Whether it’s a study tour trip to a trade show, taking notes on revolutions in fashion media or putting those skills to the test in my PR internship, I grow as an individual and a professional each day.

This weekend, I had the honor to immerse myself in the world of Teen Vogue for a unique learning experience of its own. My roommate and I attended the Teen Vogue x Urban Outfitters collaboration. The event was an ode to the magazine’s latest love issue. It was hosted by Teen Vogue’s Editor in Chief Elaine Welteroth and Cleo Wade. Both women are inspirations of their own kind that I could write pages upon pages on each. They talked about the importance of love in our society and the beauty of writing as a form of expression. Poets were invited to stage to express their thoughts on their distinctive ideas of love. It was an eye opening and inspiring evening.

I also had the opportunity to host a Teen Vogue event of my own. This past fall, I hosted a Teen Vogue x A Magazine event and was lucky enough to be asked by the Teen Vogue staff to host a round two for their Spring Refresh party. The amazing sponsors provided us with loads of products to sample, and we couldn’t get enough! The girls of Kent State’s NYC Studio were able to share in the fun as we brunched, discussed the future of fashion, and enjoyed the goodies from Teen Vogue.

It’s been such an honor being a part of the IT Girl family. Teen Vogue has held such a special place in my heart from growing up admiring the magazine, attending Teen Vogue Fashion University to watching the magazine grow to be such a driving force in media.

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