See you soon, New York

“One belongs to New York instantly, one belongs to it as much in five minutes as in five years.” Thomas Wolfe’s eloquence with words perfectly explains the magnetism that is New York City. I must admit, it definitely did not take a mere five minutes for New York to have my heart.  The first couple weeks here were filled with too many accidental subway rides to Brooklyn, trekking the wrong way down avenues in the snow and monumental grocery bills. But that didn’t stop me. Some way, somehow, this Chicago girl found her home in the big apple.

Looking back on these last seven months, I can barely even fathom how much I’ve accomplished and learned at my internships, the KSU studio classroom and from the incredible people around me. You can truly feel the creative spirit and ambition in the air that engulfs the city and encourages you to push your boundaries. Throughout those seven months, I had the opportunity to learn from some of the most talented PR professionals in the industry, fulfill my dream of working New York Fashion Week, meet my idol Joe Zee, produce an entire magazine with classmates who turned into friends, (finally) learn the subway system, host an event for Teen Vogue, experience the beauty that is Postmates, attend the CFDA Awards amidst the industry’s top talent, simply enter the Vogue office (trust me, a fashion girl’s dream), write for NYLON’s September issue, create a zine, learn how to brunch like a New Yorker, attend Her Conference and meet some of my best friends.

Coming to New York, I didn’t really have any of my close friends embarking on this adventure with me; but as I’m leaving, I’ve made friendships with some of the most creative, empowered and driven people I’ve ever met. As electrifying as this city is, it’s the people that make it what it is. Every day I felt encouraged to better myself because of my inspiring supervisors, coworkers and classmates.

So, here is my love letter to New York. Thank you for helping shape me into the woman that I’ve always dreamed of becoming. And here’s to my final semester at Kent State: spending it with best friends, creating an incredible issue of A Magazine and living in the moment.

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Empowered women empower women: Her Conference 2017

Empowered women empower women. These words aren’t just a phrase but words to live by. I’ve been lucky enough to have some incredible women in my life, both personal and professional, who have shaped me into the woman I am today. With so much negativity in society, these words are even more powerful and absolutely essential than ever before.

This past weekend, I was honored to be invited to attend Her Conference 2017 in sponsorship with Brit + Co. If you’re not familiar, they’re a media company who truly incorporates this into their foundation. With their platform, their goal is to inspire, educate and entertain women with a creative spirit through content, educational ventures and merchandise which promotes an innovative lifestyle. Founder Brit Morin, an ex- Googler and Apple alum, prides her company on driving the “maker movement”. The site is definitely worth checking out if you’re interested in creative career development, taking an online course or simply checking out their adorable new collab with Target.

One of the best parts of working in fashion media is all of the brilliant, strong women I’m surrounded by on a daily basis. You can truly feel the creativity in the air at any given day at the office. Her Conference put students face to face with some of those women who are leading the pack in the industry.

Her Conference hosted various panels throughout the weekend with mavens in senior level positions for “Navigating the Media Industry: How to Work Your Way Up” to those just getting their footing in “A Day in the Life: Entry-Level Editorial Positions” to other panels in social media, marketing, PR and social impact with the inspiring leaders of the Women’s March. The multitude of view points allowed for a well-rounded learning experience, no matter what your desired area of expertise may be. Each of these women personified that “empowered women empower women” spirit. As Lisa Sugar, keynote speaker and found of Pop Sugar, would say, “Work hard, play nice, and build your dream life.”

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The Truth Behind Trends

As trends come and go, many of us don’t take the time to think just how those trends came to be. Why are we suddenly buying anything and everything in millennial pink? And who decided that denim skirts from our middle school days are socially acceptable again? I briefly mentioned the notable forecasting firm, Doneger, in a previous article (click here to read!), but they are only one of many in the industry who have perfected the art of fashion forecasting.

It’s so much more than simply deciding “fringe is in this season”. Forecasting takes into account our society’s economic status, technological innovations, societal uproars as well as the art, music and fashion that we find beautiful and inspiring at that moment in time.

Every company from retail giants to fashion magazines to homeware brands practice the art of trend forecasting. Quite honestly, it could be considered the basis of the business operation. Companies analyze these macrotrends and apply them to their personal business models to fit their consumer. Without it, editors would not know what’s best to feature in fashion spreads and designers couldn’t produce pieces that are marketable.

Success in utilizing a forecast is in the analyzation and familiarity with your target market. They are called macrotrends for a reason; they’re broad. The key is to take these findings and transform them into something tangible. Every macrotrend can be interpreted in a thousand different ways depending on who this trend is being analyzed for. Do they take risks or do they like innovation in small doses? Are they looking for a comfortable or cutting edge wardrobe?

As an example, I took the recently released Doneger macrotrends for Autumn Winter 2018/2019 (Yes, you read that right. Fashion really does work that far in advance.) and condensed their extensive report into a simple concept mood board and street style inspiration board.

Origins: Say hello to nature for this season. Doneger describes this as “Medieval meets mountain living.” In this trend, you’ll find rich, earthy tones and dreary neutrals. Think thick fabrics, like wool, furs and a focus on sustainability.

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Revival: On the contrary to Origin’s Medieval essence, Revival is the new Renaissance. It’s the appreciation for art, beauty and innovation in a world that can seem so dark. Fashion romances with delicate and art inspired silhouettes as well as features intricacy in details. Revival-DonegerAW18

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Imperial: This trend is where luxury meets power. I can already picture the ultra-fierce women of New York strutting the streets in these bold tones, lavish fabrics and opulent prints. 
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Infusion: This trend quite honestly has a little bit of everything. Doneger literally uses “granny chic” to describe this trend’s whimsical florals and kitschy graphics. It is reminiscent on all things retro- but with a modern twist. This prediction also shows us the oversized silhouettes and bright colors of the 90’s and 80’s aren’t going anywhere.
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A Night to Remember: CFDA Awards 2017

Throughout the years, attending The Fashion School at Kent State University has proven to be the best decision I’ve ever made. In my three years as a student, I have been presented with an incomparable education, passionate professors and a multitude of opportunities to emerge myself in the industry. The NYC Studio is one of Kent State’s most dignifying factors.

All thanks to the studio, I have been able to intern at the top luxury PR firm, Karla Otto, and NYLON, learn from working industry professionals, work New York Fashion Week and attend the Council of Fashion Designers of America Awards. As Seth Meyers, this year’s host of the CFDA’s, would say, the CDFA Awards are considered the “Oscar’s of fashion”. He’s not wrong. I really explained it like that to my family and friends who had no clue why I was so thrilled to be attending some show titled with a mysterious acronym.

I sat in this ballroom surrounded by major industry leaders just thinking how lucky I am to have gotten to where I am today in just three shorts year. The amount of talent, drive and dedication in that one room held truly inspiring energy. What was even greater than the talent was the support. Even though there were awards to be given out, every person was there to support and celebrate each other’s talent. We’re all aware of the negatively catty stereotype surrounding our industry, but I have never met more uplifting and genuine spirits than those in the creative industries.

Of course, every CFDA Award Show is utterly groundbreaking, but I felt as this year really made an impact above and beyond the ordinary. The Board of Director’s Tribute honored Cecile Richards, Gloria Steinem and Janelle Monae’s incredible efforts for women’s rights and equality as a whole, which brought chills to the entire room. Kenneth Cole was also presented with the Swarovski Award for Positive Change for his noteworthy work with HIV and Aids. Upholding the legacy of Calvin Klein, Raf Simons was the first designer to win both Womenswear and Menswear Designer of the Year since Klein himself in 1993. Pat McGrath and Franca Sozzani were also honored for their work driving fashion towards innovative and acceptance for all.

The late Franca Sozzani worked as the editor in chief of Vogue Italia. Throughout her remarkable career, she had pushed the boundaries of fashion media for her time. Her issues of Vogue Italia had featured the first plus-size model on the cover as well as created the infamous July 2008 “All Black” issue. As someone who dreams of working as an editor, I have the utmost respect for the way she presented fashion as life and upheld the highest of standards for her magazine.

Many of the presenters served as an inspiration themselves. The infamous Anna Wintour, fashionista and girl boss Kerry Washington, style icon Nicole Kidman and the legendary Diane von Furstenberg all made appearances to honor the truly indescribable world of fashion.

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My Role at Vignette: Managing Editor

The Kent State studio in New York is the ultimate hub for immersion into the world of fashion media. I have the unparalleled education and internship opportunities here to thank for taking my knowledge to the next level. In our Fashion in the Media course, we delve into all aspects of fashion media from Public Relations to Publishing.

As tradition from the students before us, our final assignment of this course is create a magazine, Vignette. Our professor assigned us each a role based off of our prior assignments. I was lucky enough to be chosen to work as the Managing Editor, and I couldn’t be more excited! With our specific roles in mind, our class came together to collaborate on making our own unique version of Vignette to showcase all we’ve learned this semester.

As Managing Editor, I worked with the team of editors to brainstorm content based off of the media kit other members of our class presented. We kept our reader in mind to create content with our target reader’s likes and aspirations in mind. The mix of prior experience and strong organizational skills made me equipped to ensure deadlines were met and content was up to par. I also acted as Copy Editor to make sure the grammar styles stayed consistent throughout and helped in developing the content for the writers’ voices to be heard to the best of their abilities.

There’s not much I love working on more than magazine publishing, so this was the perfect opportunity to enhance my skillset to be ready to take on an editorial internship this summer. Scroll through the digital version below to see what we’ve come up with. Enjoy!

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Soho Street Style

Since coming to New York, it is clear of the definitive style of a New Yorker. They’re not afraid to take risks, make a trend their own, or just simply rock a head-to-toe all black look. Now, I’m no street style photographer, but it is more clear than ever the influence that has “trickled up” from the streets. Trickle up is an industry term that means exactly what it sounds like; inspiration from the streets trickles up the “level of prestige” to the coveted runways. Regardless of your personal style, there is always something that can be learned from the streets whether it’s a new styling trick or way to recycle an old item.

I spent the day exploring Soho to find the ultimate NYC street style inspiration. Soho is one of my favorite parts of New York City. The buildings are colored with muted neutrals, brick roads, adorable cafes line the streets and every type of retailer from Fendi to All Saints and Supreme. Of course, this is the perfect recipe to attract some of the most stylishly interesting New Yorkers.

One of my favorite trends I’ve discovered since coming to New York City has been the mix of high and low fashion. New Yorkers have no problem wearing a beautifully contrasted designer coat with their favorite pair of sneakers. This look is comfortable, accessible yet so chic. I must admit, I have never been one for athleisure, but these New Yorkers have mastered the art of street chic to completely change my mind.

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I am also loving the creativity in denim that has been just about everywhere nowadays. Whether it’s embroidery from Gucci, iron-on patches from Etsy or frayed edges, there is no longer such thing as plain denim. It has turn a staple item into something unique and personalized. We’ve finally moved out of the mind set to look like everyone else and have acquired the desire to stand out.

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A Magazine 2017 Highlights

This past semester, I had the honor of working as the Managing Editor of Kent State’s fashion, beauty and culture publication, A Magazine (check out our website!) . Our staff had so much collaborative talent, and I couldn’t be prouder to have been a part of our team. We really made conscious effort this year to gear our content towards the creative, empowering Kent State student.

As Managing Editor, I had an array of duties that ranged from editorial and fashion brainstorming to coordinating photoshoots and even writing a piece for the magazine. Below are some of the highlights from our print issue for those of you who don’t have access to a hard copy:

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