The Truth Behind Trends

As trends come and go, many of us don’t take the time to think just how those trends came to be. Why are we suddenly buying anything and everything in millennial pink? And who decided that denim skirts from our middle school days are socially acceptable again? I briefly mentioned the notable forecasting firm, Doneger, in a previous article (click here to read!), but they are only one of many in the industry who have perfected the art of fashion forecasting.

It’s so much more than simply deciding “fringe is in this season”. Forecasting takes into account our society’s economic status, technological innovations, societal uproars as well as the art, music and fashion that we find beautiful and inspiring at that moment in time.

Every company from retail giants to fashion magazines to homeware brands practice the art of trend forecasting. Quite honestly, it could be considered the basis of the business operation. Companies analyze these macrotrends and apply them to their personal business models to fit their consumer. Without it, editors would not know what’s best to feature in fashion spreads and designers couldn’t produce pieces that are marketable.

Success in utilizing a forecast is in the analyzation and familiarity with your target market. They are called macrotrends for a reason; they’re broad. The key is to take these findings and transform them into something tangible. Every macrotrend can be interpreted in a thousand different ways depending on who this trend is being analyzed for. Do they take risks or do they like innovation in small doses? Are they looking for a comfortable or cutting edge wardrobe?

As an example, I took the recently released Doneger macrotrends for Autumn Winter 2018/2019 (Yes, you read that right. Fashion really does work that far in advance.) and condensed their extensive report into a simple concept mood board and street style inspiration board.

Origins: Say hello to nature for this season. Doneger describes this as “Medieval meets mountain living.” In this trend, you’ll find rich, earthy tones and dreary neutrals. Think thick fabrics, like wool, furs and a focus on sustainability.

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Revival: On the contrary to Origin’s Medieval essence, Revival is the new Renaissance. It’s the appreciation for art, beauty and innovation in a world that can seem so dark. Fashion romances with delicate and art inspired silhouettes as well as features intricacy in details. Revival-DonegerAW18

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Imperial: This trend is where luxury meets power. I can already picture the ultra-fierce women of New York strutting the streets in these bold tones, lavish fabrics and opulent prints. 
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Infusion: This trend quite honestly has a little bit of everything. Doneger literally uses “granny chic” to describe this trend’s whimsical florals and kitschy graphics. It is reminiscent on all things retro- but with a modern twist. This prediction also shows us the oversized silhouettes and bright colors of the 90’s and 80’s aren’t going anywhere.
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A Night to Remember: CFDA Awards 2017

Throughout the years, attending The Fashion School at Kent State University has proven to be the best decision I’ve ever made. In my three years as a student, I have been presented with an incomparable education, passionate professors and a multitude of opportunities to emerge myself in the industry. The NYC Studio is one of Kent State’s most dignifying factors.

All thanks to the studio, I have been able to intern at the top luxury PR firm, Karla Otto, and NYLON, learn from working industry professionals, work New York Fashion Week and attend the Council of Fashion Designers of America Awards. As Seth Meyers, this year’s host of the CFDA’s, would say, the CDFA Awards are considered the “Oscar’s of fashion”. He’s not wrong. I really explained it like that to my family and friends who had no clue why I was so thrilled to be attending some show titled with a mysterious acronym.

I sat in this ballroom surrounded by major industry leaders just thinking how lucky I am to have gotten to where I am today in just three shorts year. The amount of talent, drive and dedication in that one room held truly inspiring energy. What was even greater than the talent was the support. Even though there were awards to be given out, every person was there to support and celebrate each other’s talent. We’re all aware of the negatively catty stereotype surrounding our industry, but I have never met more uplifting and genuine spirits than those in the creative industries.

Of course, every CFDA Award Show is utterly groundbreaking, but I felt as this year really made an impact above and beyond the ordinary. The Board of Director’s Tribute honored Cecile Richards, Gloria Steinem and Janelle Monae’s incredible efforts for women’s rights and equality as a whole, which brought chills to the entire room. Kenneth Cole was also presented with the Swarovski Award for Positive Change for his noteworthy work with HIV and Aids. Upholding the legacy of Calvin Klein, Raf Simons was the first designer to win both Womenswear and Menswear Designer of the Year since Klein himself in 1993. Pat McGrath and Franca Sozzani were also honored for their work driving fashion towards innovative and acceptance for all.

The late Franca Sozzani worked as the editor in chief of Vogue Italia. Throughout her remarkable career, she had pushed the boundaries of fashion media for her time. Her issues of Vogue Italia had featured the first plus-size model on the cover as well as created the infamous July 2008 “All Black” issue. As someone who dreams of working as an editor, I have the utmost respect for the way she presented fashion as life and upheld the highest of standards for her magazine.

Many of the presenters served as an inspiration themselves. The infamous Anna Wintour, fashionista and girl boss Kerry Washington, style icon Nicole Kidman and the legendary Diane von Furstenberg all made appearances to honor the truly indescribable world of fashion.

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Soho Street Style

Since coming to New York, it is clear of the definitive style of a New Yorker. They’re not afraid to take risks, make a trend their own, or just simply rock a head-to-toe all black look. Now, I’m no street style photographer, but it is more clear than ever the influence that has “trickled up” from the streets. Trickle up is an industry term that means exactly what it sounds like; inspiration from the streets trickles up the “level of prestige” to the coveted runways. Regardless of your personal style, there is always something that can be learned from the streets whether it’s a new styling trick or way to recycle an old item.

I spent the day exploring Soho to find the ultimate NYC street style inspiration. Soho is one of my favorite parts of New York City. The buildings are colored with muted neutrals, brick roads, adorable cafes line the streets and every type of retailer from Fendi to All Saints and Supreme. Of course, this is the perfect recipe to attract some of the most stylishly interesting New Yorkers.

One of my favorite trends I’ve discovered since coming to New York City has been the mix of high and low fashion. New Yorkers have no problem wearing a beautifully contrasted designer coat with their favorite pair of sneakers. This look is comfortable, accessible yet so chic. I must admit, I have never been one for athleisure, but these New Yorkers have mastered the art of street chic to completely change my mind.

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I am also loving the creativity in denim that has been just about everywhere nowadays. Whether it’s embroidery from Gucci, iron-on patches from Etsy or frayed edges, there is no longer such thing as plain denim. It has turn a staple item into something unique and personalized. We’ve finally moved out of the mind set to look like everyone else and have acquired the desire to stand out.

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Cheers to a New Year

Throughout all the chaos, I will admit that 2016 has been my favorite year yet. I’ve grown academically, professionally and truly as an individual.

This year, I’ll be saying goodbye to Chicago for a bit while taking on a new adventure in New York City; I have officially survived my first week as an “amateur New Yorker”. It’s both thrilling and nerve-racking coming face to face with the unknown, but the endless possibilities are more than welcome.

I’m finishing up my junior year at Kent State University’s NYC Studio. The NYC program is a unique opportunity to learn from industry professionals in the classroom as well as immerse yourself into the world of fashion as an intern. I’ll be spending my semester as a Public Relations intern at Karla Otto, an international luxury public relations firm. I’ll also be keeping a long distance relationship with A Magazine as the Social Media Director.

For as long as I can remember, I’ve only dreamt about working in the fashion industry and now, it’s actually becoming a reality. I can’t wait to share with you as I embark on life in the big apple through To The Nines.

XOXO, Kendall

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Inspire Me: Vanessa Hudgens (aka “Queen of Coachella”)

I think we can all agree that the true art of dressing is about letting someone’s personality shine through and reveal their utmost confidence. Vanessa Hudgens has mastered the art of doing just that. Often referred to as the “Queen of Coachella”, I couldn’t think of a better person to draw influence from this summer. Lollapalooza is just a few short weeks away, and the stores are flooded with women of all ages seeking that perfect festival look.

We’ve seen Vanessa’s style grow with her from the sets of High School Musical to Spring Breakers and from her gracing the red carpet to the festival scene. She’s one celebrity that I always keep an eye out for no matter the event. It’s so obvious that she realizes fashion is all about having fun and creativity.

Like many of us, she’s ready to jump on the 90’s trend bandwagon. I’ve loved seeing these trends transform from simple plastic chokers and Converses to intricately crafted chokers and platforms that are bringing unique silhouettes to the shoe game. In a recent interview with Mehera Bonner of Marie Claire, Vanessa explained, “Fashion was playful in the ’90s, and that’s why I love music festivals as well. They have that playful essence.” She also revealed one of the major keys to festival fashion: accessories. “That’s one thing that’s so fun about festivals—you can never go too far with accessories.” I couldn’t agree more. Not all of us are lucky enough to hit the festival scene in VIP, so it’s important to stay cool and comfortable throughout the long days. Thanks to their ease of layering and versatility, accessories are the ultimate way to make your festival look standout.
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Inspire Me: Olivia Palermo

With media playing such a huge factor in fashion nowadays, some of the most inspiring style icons are celebrities. We see their daring style choices on the red carpet, fashion events, magazines, TV, etc. I love watching to see what my favorite style icons are going to wear next! Therefore, I decided to start writing about style icons that I find most inspiring to my wardrobe.

For the first article, I chose to write about my all time style-inspiration Olivia Palermo. I swear I’ve never seen her in an outfit I haven’t liked. Olivia first came into the public eye on The Hills spinoff The City. She’s had numerous jobs working for leading fashion companies, such as Diane Von Furstenburg and Elle Magazine. She’s even been the face of Oscar de la Renta’s Outnet Collection and brand ambassador of the Maasai Project for Pikolinos.

Olivia Palermo is always dressed to the nines whether she’s strolling the streets of New York with fiancé Johannes Huebl or on the red carpet. These are a few of my favorite looks Olivia wore:

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This look is from Milan Fashion Week. I love the fur and pattern detail on this coat. She styled it to perfection with simple black pants and accessories.

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Olivia wore this to the Cannes Film Festival in France. The shimmery gold material looks stunning on the red carpet. I also                  love how she added the jacket for a different, fashionable touch.

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This look is perfect for spring. Olivia wore this to the Rachel Zoe runway show. The fit and flare skirt is fun, girly, and flattering. I found a similar one at Akira that I am dying to wear when the weather is warm enough. See here.

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Jumpsuits are so big for spring. I love how Olivia styled it with an edgy varsity bomber jacket. Jumpsuits are always something I’ve been nervous about wearing only being 5’4, but Olivia really owns the look despite her petite stature.

I could go on and on about all her fabulous looks, but I’ll stop here. Get her look here:

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