NYFW Makes a Statement

New York Fashion Week is always about making a statement- but this season went past just a daring fashion choice. The fashion industry reaches nearly every person on the planet (well besides nudists), so why not use such a powerful platform for the greater good?

Designers and influencers took note of this for NYFW AW17 to make a statement to society: whether it was about human rights, feminism or diversity. This season was host to the most models of plus sizes, ages above 50, and transgender. Even 30.3% of the models were of color. The CFDA set the tone before the week started by giving away pins saying “Fashion Stands with Planned Parenthood” to industry leaders and attendees to provide support and education on the benefits of Planned Parenthood. Mara Hoffman even invited the leaders of the Women’s March to speak prior to her show.

As the week continued, designers used their platforms to spread positive messages in their own unique ways. Christian Siriano, Prabal Gurung, and Jonathan Simkhai still featured gorgeous garments as well as groundbreaking slogan tees. The influence of the 1970’s was still prevalent this season with the use of extravagant furs, bold colors and meticulous detailing. Christian Siriano and Prabal Gurung closed their shows with slogan tees that left a statement in the mind of the attendees. “People are People” was the stand out at Christian Siriano while Prabal Gurung had an array like “Revolution Has No Borders” and “I Am an Immigrant”. Jonathan Simkhai highlighted his beautiful designs on the runway, but attendees left with t-shirts that said “Feminist AF”.

Another common theme was drawn from patriotism. Designers like Coach, Calvin Klein and Marc Jacobs all drew inspiration from America. Coach and Marc Jacobs both channeled the old school, New York hip hop scene for their collections. Coach even took it a step further by combining influences of the wild west in the garments as well as using a prairie as the runway. Raf Simons utilized the classic red, white and blue for his runway debut for Calvin Klein. His statement was less obvious but still effective as he closed his show with David Bowie’s “This is Not America”.
PrabalGurung-AW17-72

Processed with VSCO with p5 preset
Processed with VSCO with p5 preset

IMG_1946

Change is Coming… And It’s Under 30

It’s no secret that the world of fashion is evolving at a rate so fast that some of us are even having a hard time keeping up. Although, change is ultimately what the entire industry is built on; that craving for the latest and greatest is never quite satisfied. With media playing such a prevalent role in our consumption of fashion, change is moving faster and more drastically than ever before.

Vogue recently posted an article titled “Change is Coming: 13 Talking Points for an Evolving New York Fashion Week”. Change has been a rapid influx since the “see now, buy now” model was put into place by various designers then followed by NYFW heavy hitters’, like Rodarte and Tommy Hilfiger, decisions to show in other markets.

All of this led to my interest in talking point #1 “Is NYFW optional?” and #3 “Is NYFW more important than ever?”. My initial impression to these ever changing formats, whether it’s “see now, buy now” or outlandish forms of presentations, like Opening Ceremony’s display at the New York City Ballet, is a call for attention. With the overabundance of media coverage, it’s easy to get lost in the sea of various forms of coverage. It has nearly become a competition of who can stand out the most.

With that being said, it is more important than ever that brands are participating in NYFW. This the most covered and reputable access point for brands throughout the year. Even though the market is so saturated, it is not worth missing out on the opportunity to stay relevant to the consumer. The various presentations are now focused on grabbing the attention of the consumers rather than professionals. Whether they gather their information from Vogue Runway or Instagram, an intriguing presentation will get a brand notice. This format has truly risen the bar and now is the time for designers to take advantage of the opportunity to shine.

This change is not only relevant at New York Fashion Week but within the fashion industry as a whole. A prime example of this is in Forbes 30 under 30 2017 Arts & Style list. These professionals are making waves in the industry with their innovations across all platforms.

Julia Gudish Krieger, 28, is the founder of VillageLuxe. She describes it as “Rent the Runway” for your everyday wardrobe. They offer high-end items to their customers like Hermes Birkin bags and Chanel boots. It’s become so popular that there’s actually a waitlist of thousands, and you need an invitation just to join. She’s found the perfect way to maintain exclusivity of their products while still making them more accessible to a wider market.

Another young professional bringing change to the industry is James Charles. He’s only 17 but has achieved the ultimate beauty rank of a CoverGirl ambassador. As the first male ambassador, he is opening doorways for beauty influencers of all backgrounds to reach success. In fact, he is only a high school senior and a self-taught makeup artist. He goes to show that with enough passion and determination, the sky isn’t even the limit.

nyfw
designer-tommy-hilfiger-and-model-gigi-hadid-walk-on-the-runway

Screen-Shot-2016-10-11-at-4.17.06-PM

Teen Vogue Fashion University

 

I can’t thank Teen Vogue enough for such an incredible weekend. It’s clear they are a publication that throughly cares about their readers and the future of fashion. This weekend at Teen Vogue Fashion University, I was a part of the Business of Fashion Program. TVFU provides us with fabulous speakers and networking opportunities throughout the weekend.

We started off Friday night at the Express in Times Square for the TVFU kickoff party. The wonderful Marketing and PR women of Express were in attendance along with some of the greatest minds of Teen Vogue.

On the first official day of TVFU, we were mentored by a handful of incredibly successful industry mavens. I learned important tips from experts dominating the blogger field from the women of WhoWhatWear, fashion show production insight from LDJ, the key to publication success from Jason Wagenheim, launching an online store with Carol Kane, and fashion entrepreneurship from Jessica Simpson.

Sunday morning, one of the greatest PR career women spoke, Erika Bearman of Oscar De La Renta. I have so much respect for her drive and success reached at such an early age. It was an extremely inspiring moment to actually be able to hear her best advice about the industry and have the chance to meet her.

Every person, whether it was an student, editor or business maven, was so open and willing to help each student succeed. TVFU ignited my love of fashion and the industry even more than I thought possible. I’m SO grateful for the opportunity to have heard such great insight and network with current/future industry leaders!

11054296_10203830428265489_5670620773888228184_n 11053667_10203830429585522_5915965975439377060_n 13483_10203830429145511_223685110344876102_n 11025182_10203830430505545_3481657526541810451_n 11061662_10203830429705525_3774507869286985834_n1013447_10203830433185612_5673733583692110130_n 11060299_10203830431745576_8419912060178674756_n984296_10203830432185587_44354196631858101_n 11009882_10203830432465594_7475476789536624644_n 11070087_10203830433705625_1463335999944889058_n 10411255_10203830433825628_4430899969074277490_n11071746_10203830435505670_5974998126376408959_n644401_10203830435705675_3195098349254948399_n64772_10203830436225688_8686623982898664774_n 10433113_10203830436705700_8742888351654341850_n