The Truth Behind Trends

As trends come and go, many of us don’t take the time to think just how those trends came to be. Why are we suddenly buying anything and everything in millennial pink? And who decided that denim skirts from our middle school days are socially acceptable again? I briefly mentioned the notable forecasting firm, Doneger, in a previous article (click here to read!), but they are only one of many in the industry who have perfected the art of fashion forecasting.

It’s so much more than simply deciding “fringe is in this season”. Forecasting takes into account our society’s economic status, technological innovations, societal uproars as well as the art, music and fashion that we find beautiful and inspiring at that moment in time.

Every company from retail giants to fashion magazines to homeware brands practice the art of trend forecasting. Quite honestly, it could be considered the basis of the business operation. Companies analyze these macrotrends and apply them to their personal business models to fit their consumer. Without it, editors would not know what’s best to feature in fashion spreads and designers couldn’t produce pieces that are marketable.

Success in utilizing a forecast is in the analyzation and familiarity with your target market. They are called macrotrends for a reason; they’re broad. The key is to take these findings and transform them into something tangible. Every macrotrend can be interpreted in a thousand different ways depending on who this trend is being analyzed for. Do they take risks or do they like innovation in small doses? Are they looking for a comfortable or cutting edge wardrobe?

As an example, I took the recently released Doneger macrotrends for Autumn Winter 2018/2019 (Yes, you read that right. Fashion really does work that far in advance.) and condensed their extensive report into a simple concept mood board and street style inspiration board.

Origins: Say hello to nature for this season. Doneger describes this as “Medieval meets mountain living.” In this trend, you’ll find rich, earthy tones and dreary neutrals. Think thick fabrics, like wool, furs and a focus on sustainability.

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Revival: On the contrary to Origin’s Medieval essence, Revival is the new Renaissance. It’s the appreciation for art, beauty and innovation in a world that can seem so dark. Fashion romances with delicate and art inspired silhouettes as well as features intricacy in details. Revival-DonegerAW18

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Imperial: This trend is where luxury meets power. I can already picture the ultra-fierce women of New York strutting the streets in these bold tones, lavish fabrics and opulent prints. 
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Infusion: This trend quite honestly has a little bit of everything. Doneger literally uses “granny chic” to describe this trend’s whimsical florals and kitschy graphics. It is reminiscent on all things retro- but with a modern twist. This prediction also shows us the oversized silhouettes and bright colors of the 90’s and 80’s aren’t going anywhere.
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A Summer Wonderland

Some are saying that the all-white look is the new all-black… Coming from someone who wears black like it’s a religion, I don’t know if I’ll be jumping on that bandwagon. But, I do enjoy throwing in an all-white look every now and then. With the sun shining on a beautiful summer day, there’s just something about an all-white look that is truly stunning. It creates a glow and look of ease, which is basically what every woman wants to conquer with summer style. What’s so great about this look is the simplicity behind it. Every woman owns at least one white bottom and most likely an endless abundance of white tops. Styling it almost becomes a no brainer. Now’s the time to give this look a try before the return of earthy tones and Pumpkin Spice lattes.
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Top:Zara/ Denim:Forever 21/ Shoes: rue21

Inspire Me: Vanessa Hudgens (aka “Queen of Coachella”)

I think we can all agree that the true art of dressing is about letting someone’s personality shine through and reveal their utmost confidence. Vanessa Hudgens has mastered the art of doing just that. Often referred to as the “Queen of Coachella”, I couldn’t think of a better person to draw influence from this summer. Lollapalooza is just a few short weeks away, and the stores are flooded with women of all ages seeking that perfect festival look.

We’ve seen Vanessa’s style grow with her from the sets of High School Musical to Spring Breakers and from her gracing the red carpet to the festival scene. She’s one celebrity that I always keep an eye out for no matter the event. It’s so obvious that she realizes fashion is all about having fun and creativity.

Like many of us, she’s ready to jump on the 90’s trend bandwagon. I’ve loved seeing these trends transform from simple plastic chokers and Converses to intricately crafted chokers and platforms that are bringing unique silhouettes to the shoe game. In a recent interview with Mehera Bonner of Marie Claire, Vanessa explained, “Fashion was playful in the ’90s, and that’s why I love music festivals as well. They have that playful essence.” She also revealed one of the major keys to festival fashion: accessories. “That’s one thing that’s so fun about festivals—you can never go too far with accessories.” I couldn’t agree more. Not all of us are lucky enough to hit the festival scene in VIP, so it’s important to stay cool and comfortable throughout the long days. Thanks to their ease of layering and versatility, accessories are the ultimate way to make your festival look standout.
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Trend Report: 2015/2016

As 2015 is coming to a close, it’s time to reflect back on the fashion trends that for some of us nearly broke the bank. The big question is: were they worth it? After careful research, here’s my list of trends that made the cut for 2016.

Trends to be left in 2015:

As fun as the 90’s comeback can be, there’s certain items that just aren’t adding any benefit to a woman’s wardrobe. Pieces like overly distressed denim, flatforms, and plastic chokers are adding more of a “tacky” feel than a real fashion moment. Sure, these items can done tastefully, but that’s the key. An edgy leather choker or clean, metallic choker can make an outfit. To continue these trends into 2016, it’s crucial to reevaluate if they’re really doing anything to complement your look or having the opposite effect.

Trends to welcome in 2016:

It looks like we’re in for an innovative year in fashion. There’s many trends from recent years making a comeback, but in a redefined way for 2016. Two years ago, cut outs were all the rage, but to the point where it took away too much class from a look. Designers are introducing the concept of showing skin in a more tasteful way this time around. Personally, I can’t get enough of the deep V neckline and cold shoulder looks seen on the Spring 2016 runways. Another trend that took 2015 by storm was the 70’s. Designers aren’t quite ready to let that end because even more suede and fringe took over collections this season. Finally, Pantone made a statement with their choices for colors of the year with Serenity and Rose Quartz. Not only are they beautiful, but go to show that the line between the segregation of men and women, especially in fashion, is fading.

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Cushnie Et Ochs Spring/Summer 2016

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Trend Report: The 1970’s

As you’re flipping through a fashion magazine or browsing stores this season, you’ve probably noticed the immense take over of 70’s inspired fashion. The boho chic look is definitely an acquired taste, but certain pieces are fun to style and absolutely perfect for summer time.

Here’s a list of some of my favorite 1970’s inspired items:

Off the shoulder peasant blouse:

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$45 Asos

Suede Skirt:

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$30 Brandy Melville

Floral Shift Dress:

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$79 Brigitte Bailey

Fringe/Crochet Top:

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$38 Nasty Gal

Chunky Platform Heels:

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$110 Jessica Simpson