Soho Street Style

Since coming to New York, it is clear of the definitive style of a New Yorker. They’re not afraid to take risks, make a trend their own, or just simply rock a head-to-toe all black look. Now, I’m no street style photographer, but it is more clear than ever the influence that has “trickled up” from the streets. Trickle up is an industry term that means exactly what it sounds like; inspiration from the streets trickles up the “level of prestige” to the coveted runways. Regardless of your personal style, there is always something that can be learned from the streets whether it’s a new styling trick or way to recycle an old item.

I spent the day exploring Soho to find the ultimate NYC street style inspiration. Soho is one of my favorite parts of New York City. The buildings are colored with muted neutrals, brick roads, adorable cafes line the streets and every type of retailer from Fendi to All Saints and Supreme. Of course, this is the perfect recipe to attract some of the most stylishly interesting New Yorkers.

One of my favorite trends I’ve discovered since coming to New York City has been the mix of high and low fashion. New Yorkers have no problem wearing a beautifully contrasted designer coat with their favorite pair of sneakers. This look is comfortable, accessible yet so chic. I must admit, I have never been one for athleisure, but these New Yorkers have mastered the art of street chic to completely change my mind.

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I am also loving the creativity in denim that has been just about everywhere nowadays. Whether it’s embroidery from Gucci, iron-on patches from Etsy or frayed edges, there is no longer such thing as plain denim. It has turn a staple item into something unique and personalized. We’ve finally moved out of the mind set to look like everyone else and have acquired the desire to stand out.

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A Magazine 2017 Highlights

This past semester, I had the honor of working as the Managing Editor of Kent State’s fashion, beauty and culture publication, A Magazine (check out our website!) . Our staff had so much collaborative talent, and I couldn’t be prouder to have been a part of our team. We really made conscious effort this year to gear our content towards the creative, empowering Kent State student.

As Managing Editor, I had an array of duties that ranged from editorial and fashion brainstorming to coordinating photoshoots and even writing a piece for the magazine. Below are some of the highlights from our print issue for those of you who don’t have access to a hard copy:

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The Finale of Fashion Month

One of my favorite aspects of fashion is the celebration of individuality. Even though forecasting firms, like Doneger and WGSN, have a large influence on the direction of fashion, each house makes the macrotrends their own. The excitement of waiting months for each designers’ interpretation of these trends is what keeps the industry constantly on its toes.

The trend that stuck out to me from Doneger was Resilience. It draws inspiration from geometric lines in architecture, powerful shapes and uses bold yet muted tones. This trend is culturally relevant to our society and was able to be carried across seas to shows in Paris.

Off-White’s Fall 2017 Ready to Wear collection featured Resilience with an influence of 1990’s streetwear. The collection included classic streetwear pieces like hoodies and denim jackets but added atypical silhouettes than what is normally seen on those garments. Sticking with the 90’s influence, dark hues and plaids were used throughout the collection. The unconventional take on the slightly overdone 90’s trend was extremely well-done.
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Chanel’s Fall 2017 show took us out of this world: literally. Instead of seeking inspiration from the past, Chanel channeled the same strong lines and muted tones as Off-White but in a futuristic fashion. The collection included muted tones with metallics and glittery lunar boots complemented by the house’s signature tweeds. This gave the collection a more glamourous appeal but still stayed cohesive with the upcoming macrotrend.
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The end of Paris Fashion Week concluded with Louis Vuitton’s show at the Louvre. Similar to Off-White and Chanel, Louis Vuitton used strong neutrals along with geometric based patterns. They also featured classic tweeds but complemented them with leathers, furs and thick knits. Louis Vuitton stayed true to season by adding a multitude of layers and turtlenecks throughout the looks. I also noticed inspiration from a variety of decades. The loose shift dresses were reminiscent of the 1920’s while shoulder pads and furs included 1980’s notions. Overall, the collection was wearable yet exposed daring details which set it apart.
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A Teen Vogue Weekend

I must admit, I am feeling like one lucky girl. It’s the craziest feeling seeing dreams that seemed so far off start to materialize in front of my eyes. They say hard work pays off, and it’s incredibly true. You can do anything you set your mind to.

I’ve been absolutely loving my time in New York thus far. Every day is a new adventure and new life lesson. Whether it’s a study tour trip to a trade show, taking notes on revolutions in fashion media or putting those skills to the test in my PR internship, I grow as an individual and a professional each day.

This weekend, I had the honor to immerse myself in the world of Teen Vogue for a unique learning experience of its own. My roommate and I attended the Teen Vogue x Urban Outfitters collaboration. The event was an ode to the magazine’s latest love issue. It was hosted by Teen Vogue’s Editor in Chief Elaine Welteroth and Cleo Wade. Both women are inspirations of their own kind that I could write pages upon pages on each. They talked about the importance of love in our society and the beauty of writing as a form of expression. Poets were invited to stage to express their thoughts on their distinctive ideas of love. It was an eye opening and inspiring evening.

I also had the opportunity to host a Teen Vogue event of my own. This past fall, I hosted a Teen Vogue x A Magazine event and was lucky enough to be asked by the Teen Vogue staff to host a round two for their Spring Refresh party. The amazing sponsors provided us with loads of products to sample, and we couldn’t get enough! The girls of Kent State’s NYC Studio were able to share in the fun as we brunched, discussed the future of fashion, and enjoyed the goodies from Teen Vogue.

It’s been such an honor being a part of the IT Girl family. Teen Vogue has held such a special place in my heart from growing up admiring the magazine, attending Teen Vogue Fashion University to watching the magazine grow to be such a driving force in media.

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American vs Global Fashion Media

With eyes recently directed overseas during the chaos of fashion month, our Fashion in the Media class was inspired to explore the differences in American and global fashion media. I choose to focus solely on print publications for this assignment.

scarlett-johansson-marie-claire-us-march-2017-issue-2I will say, it is hard to sum up global fashion media, and even American media, by just observing a select few publications. Each magazine, writer and publisher has their own voice and takes on news worthy events in their own way. To narrow the spectrum, I focused on Fashion, produced in Canada, and Marie Claire, produced in New York, for their similarity in tones and audience.

Initially, the covers hosted parallel features in their neutral backgrounds, large typography and a well-known celebrity on the cover. In other countries, it is still common to have models on the covers, but it is becoming the norm to feature profit driving celebrities. Although, Fashion does have a cleaner appearance with less typography, keeping the focus on the star.

Their content is also very similar. Each publication informs readers about a variety of topics starting with fashion then continuing on to beauty, feature stories and the arts. One topic that stood out to me in Fashion was their section covering Fashion Careers. fashion-magazine-march-2017-cover-sophie-trudeau-01-480x0-c-defaultI really loved how the magazines voice was not talking down to the reader in a prestigious way but wanted to encourage you like a friend. They talked about trends in a very wearable tone by using images from the runways but were not directly reviewing each show.

Where I noticed the most difference was within the imagery and advertising. There was remarkably less advertising throughout Fashion. The ads were not repeated and kept more strictly in the front of the magazine. It was also much more cluttered with the imagery. They tried to filled the entire page with repetitive images versus leaving white space. I understand the importance of taking full advantage of each page, but it’s also important to leave the page clean and visually appealing to the eye.

NYFW Makes a Statement

New York Fashion Week is always about making a statement- but this season went past just a daring fashion choice. The fashion industry reaches nearly every person on the planet (well besides nudists), so why not use such a powerful platform for the greater good?

Designers and influencers took note of this for NYFW AW17 to make a statement to society: whether it was about human rights, feminism or diversity. This season was host to the most models of plus sizes, ages above 50, and transgender. Even 30.3% of the models were of color. The CFDA set the tone before the week started by giving away pins saying “Fashion Stands with Planned Parenthood” to industry leaders and attendees to provide support and education on the benefits of Planned Parenthood. Mara Hoffman even invited the leaders of the Women’s March to speak prior to her show.

As the week continued, designers used their platforms to spread positive messages in their own unique ways. Christian Siriano, Prabal Gurung, and Jonathan Simkhai still featured gorgeous garments as well as groundbreaking slogan tees. The influence of the 1970’s was still prevalent this season with the use of extravagant furs, bold colors and meticulous detailing. Christian Siriano and Prabal Gurung closed their shows with slogan tees that left a statement in the mind of the attendees. “People are People” was the stand out at Christian Siriano while Prabal Gurung had an array like “Revolution Has No Borders” and “I Am an Immigrant”. Jonathan Simkhai highlighted his beautiful designs on the runway, but attendees left with t-shirts that said “Feminist AF”.

Another common theme was drawn from patriotism. Designers like Coach, Calvin Klein and Marc Jacobs all drew inspiration from America. Coach and Marc Jacobs both channeled the old school, New York hip hop scene for their collections. Coach even took it a step further by combining influences of the wild west in the garments as well as using a prairie as the runway. Raf Simons utilized the classic red, white and blue for his runway debut for Calvin Klein. His statement was less obvious but still effective as he closed his show with David Bowie’s “This is Not America”.
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Change is Coming… And It’s Under 30

It’s no secret that the world of fashion is evolving at a rate so fast that some of us are even having a hard time keeping up. Although, change is ultimately what the entire industry is built on; that craving for the latest and greatest is never quite satisfied. With media playing such a prevalent role in our consumption of fashion, change is moving faster and more drastically than ever before.

Vogue recently posted an article titled “Change is Coming: 13 Talking Points for an Evolving New York Fashion Week”. Change has been a rapid influx since the “see now, buy now” model was put into place by various designers then followed by NYFW heavy hitters’, like Rodarte and Tommy Hilfiger, decisions to show in other markets.

All of this led to my interest in talking point #1 “Is NYFW optional?” and #3 “Is NYFW more important than ever?”. My initial impression to these ever changing formats, whether it’s “see now, buy now” or outlandish forms of presentations, like Opening Ceremony’s display at the New York City Ballet, is a call for attention. With the overabundance of media coverage, it’s easy to get lost in the sea of various forms of coverage. It has nearly become a competition of who can stand out the most.

With that being said, it is more important than ever that brands are participating in NYFW. This the most covered and reputable access point for brands throughout the year. Even though the market is so saturated, it is not worth missing out on the opportunity to stay relevant to the consumer. The various presentations are now focused on grabbing the attention of the consumers rather than professionals. Whether they gather their information from Vogue Runway or Instagram, an intriguing presentation will get a brand notice. This format has truly risen the bar and now is the time for designers to take advantage of the opportunity to shine.

This change is not only relevant at New York Fashion Week but within the fashion industry as a whole. A prime example of this is in Forbes 30 under 30 2017 Arts & Style list. These professionals are making waves in the industry with their innovations across all platforms.

Julia Gudish Krieger, 28, is the founder of VillageLuxe. She describes it as “Rent the Runway” for your everyday wardrobe. They offer high-end items to their customers like Hermes Birkin bags and Chanel boots. It’s become so popular that there’s actually a waitlist of thousands, and you need an invitation just to join. She’s found the perfect way to maintain exclusivity of their products while still making them more accessible to a wider market.

Another young professional bringing change to the industry is James Charles. He’s only 17 but has achieved the ultimate beauty rank of a CoverGirl ambassador. As the first male ambassador, he is opening doorways for beauty influencers of all backgrounds to reach success. In fact, he is only a high school senior and a self-taught makeup artist. He goes to show that with enough passion and determination, the sky isn’t even the limit.

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