I’m E-Hooked on Fashion

With the rapid influx in popularity of digital content, fashion has gone rogue.  Whether you’re seeking timely, quick read articles, where your favorite blogger bought her sunnies or entire magazine issues online, the new technology in fashion has something for you.

As for myself, there’s nothing I love more than holding a beautifully laid out magazine and admiring each glossy page. Texture is an app rising in popularity that gives readers access to over 200 issues of magazines. I admit it would be remarkably convenient to have access to nearly every magazine or have access without having to lug around heavy issues with me all day; however, I don’t think that outweighs the benefits of digesting print content in the way it was intended to be consumed. Print is not meant to be rushed through like digital. I honestly think it’s even downgrading to the hard work that was dedicated to every issue to view it on a tiny iPhone screen. Each department takes weeks and weeks to develop the perfect layout, imagery and forms of journalism for readers to take their time learning from each piece.Read-magazines-on-the-Amazon-Kindle-Fire-tablet

That’s not to say I don’t love digital media. Content that is featured on websites or social media is usually specifically curated for that medium. The editors take into account the average amount of time a reader spends on an article when viewed on a phone and tailor the articles to an appropriate length. The imagery is also chosen and formatted with iPhone/iPad consumption in mind to make it presentable and accessible.

As for apps, they are amazing tools to dive into the world of fashion and make everyone’s lives just a bit easier. I’ve collected a list of my three must have apps for anyone who’s interested in fashion on-the-go:

 

  1. Pinterest

Alright, so this one is definitely a no-brainer. Since apps were merely introduced into our lives, Pinterest has been on the forefront of creativity. My favorite thing about Pinterest is the variety in its uses. Need ideas for summer outfits? Done. Feel the need to plan an imaginary wedding years in advance? You got it. Want to find healthy meals to make before spring break? It’s all there.  COHN-Pinterest

 

  1. LIKEtoKNOW.it

Like to Know it was an app that honestly took me awhile to fully comprehend… I follow a lot of bloggers and just because I liked one of their photos on Instagram didn’t mean I wanted all their outfit info emailed to me..? My inbox is full enough as it is. Maybe that’s not how it actually worked; I still don’t know. BUT, they’ve updated the app, so now you take a screenshot of the Insta then open the app to shop. There’s also a discover page to find other great items from bloggers that you may not follow for extra sources of outfit inspo.liketoknow.2

  1. The Hunt

One of my favorite aspects of The Hunt is the sense of community it creates among fashion lovers. To use the app, you simply post a picture of a piece you’re dying to buy, and members will comment below on where to find the item or something similar. I actually worked as a campus ambassador for The Hunt at Kent State. We hosted events, giveaways, featured our favorite campus looks on the app and encouraged other students to get involved to keep the facet of community consistent.tumblr_n5r59w2fJY1qai0bqo3_1280

American vs Global Fashion Media

With eyes recently directed overseas during the chaos of fashion month, our Fashion in the Media class was inspired to explore the differences in American and global fashion media. I choose to focus solely on print publications for this assignment.

scarlett-johansson-marie-claire-us-march-2017-issue-2I will say, it is hard to sum up global fashion media, and even American media, by just observing a select few publications. Each magazine, writer and publisher has their own voice and takes on news worthy events in their own way. To narrow the spectrum, I focused on Fashion, produced in Canada, and Marie Claire, produced in New York, for their similarity in tones and audience.

Initially, the covers hosted parallel features in their neutral backgrounds, large typography and a well-known celebrity on the cover. In other countries, it is still common to have models on the covers, but it is becoming the norm to feature profit driving celebrities. Although, Fashion does have a cleaner appearance with less typography, keeping the focus on the star.

Their content is also very similar. Each publication informs readers about a variety of topics starting with fashion then continuing on to beauty, feature stories and the arts. One topic that stood out to me in Fashion was their section covering Fashion Careers. fashion-magazine-march-2017-cover-sophie-trudeau-01-480x0-c-defaultI really loved how the magazines voice was not talking down to the reader in a prestigious way but wanted to encourage you like a friend. They talked about trends in a very wearable tone by using images from the runways but were not directly reviewing each show.

Where I noticed the most difference was within the imagery and advertising. There was remarkably less advertising throughout Fashion. The ads were not repeated and kept more strictly in the front of the magazine. It was also much more cluttered with the imagery. They tried to filled the entire page with repetitive images versus leaving white space. I understand the importance of taking full advantage of each page, but it’s also important to leave the page clean and visually appealing to the eye.

NYFW Makes a Statement

New York Fashion Week is always about making a statement- but this season went past just a daring fashion choice. The fashion industry reaches nearly every person on the planet (well besides nudists), so why not use such a powerful platform for the greater good?

Designers and influencers took note of this for NYFW AW17 to make a statement to society: whether it was about human rights, feminism or diversity. This season was host to the most models of plus sizes, ages above 50, and transgender. Even 30.3% of the models were of color. The CFDA set the tone before the week started by giving away pins saying “Fashion Stands with Planned Parenthood” to industry leaders and attendees to provide support and education on the benefits of Planned Parenthood. Mara Hoffman even invited the leaders of the Women’s March to speak prior to her show.

As the week continued, designers used their platforms to spread positive messages in their own unique ways. Christian Siriano, Prabal Gurung, and Jonathan Simkhai still featured gorgeous garments as well as groundbreaking slogan tees. The influence of the 1970’s was still prevalent this season with the use of extravagant furs, bold colors and meticulous detailing. Christian Siriano and Prabal Gurung closed their shows with slogan tees that left a statement in the mind of the attendees. “People are People” was the stand out at Christian Siriano while Prabal Gurung had an array like “Revolution Has No Borders” and “I Am an Immigrant”. Jonathan Simkhai highlighted his beautiful designs on the runway, but attendees left with t-shirts that said “Feminist AF”.

Another common theme was drawn from patriotism. Designers like Coach, Calvin Klein and Marc Jacobs all drew inspiration from America. Coach and Marc Jacobs both channeled the old school, New York hip hop scene for their collections. Coach even took it a step further by combining influences of the wild west in the garments as well as using a prairie as the runway. Raf Simons utilized the classic red, white and blue for his runway debut for Calvin Klein. His statement was less obvious but still effective as he closed his show with David Bowie’s “This is Not America”.
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Cheers to a New Year

Throughout all the chaos, I will admit that 2016 has been my favorite year yet. I’ve grown academically, professionally and truly as an individual.

This year, I’ll be saying goodbye to Chicago for a bit while taking on a new adventure in New York City; I have officially survived my first week as an “amateur New Yorker”. It’s both thrilling and nerve-racking coming face to face with the unknown, but the endless possibilities are more than welcome.

I’m finishing up my junior year at Kent State University’s NYC Studio. The NYC program is a unique opportunity to learn from industry professionals in the classroom as well as immerse yourself into the world of fashion as an intern. I’ll be spending my semester as a Public Relations intern at Karla Otto, an international luxury public relations firm. I’ll also be keeping a long distance relationship with A Magazine as the Social Media Director.

For as long as I can remember, I’ve only dreamt about working in the fashion industry and now, it’s actually becoming a reality. I can’t wait to share with you as I embark on life in the big apple through To The Nines.

XOXO, Kendall

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Rocksbox Jewelry

When it comes to fashion, every detail counts. Each small element of an outfit make the overall appearance. That’s exactly why accessories are such a crucial addition to every wardrobe. We all have our usual go-to pieces, but Rocksbox is here to help you spice them up. By adding personal preferences, a stylist curates a set of jewelry picked just for you. It gives customers a chance to try out fabulous designer pieces with the option to buy or send them back when you’re done! Lucky for you, if you use the kendallbeckerxoxo, you’ll receive your first month free.

To me, jewelry is all about making a statement. I love pieces that are bold and really add to an outfit. “Arm candy” is one of my favorite jewelry trends. You can easily mix higher end pieces with everyday jewelry to create the perfect look. I styled my beautiful House of Harlow cuff with simple bracelets from Forever 21 and statement watch from Charming Charlie’s. I kept the chunky, gold theme consistent throughout by adding an bib necklace from Akira.

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Fall Statements

Making a statement is what fashion is all about. With colder weather coming, it’s time to bundle up which can mean hiding some of our favorite pieces under layer upon layer. On the other hand, this also allows the opportunity to make a statement in more creative ways. Finding the perfect jacket, scarf, or pair of boots can completely transform a drab outfit. It’s probably obvious I’m almost obsessed with boots. Finding unique pairs and complementing them with jackets is a great way to make your fall look stand out. Jackets are actually my favorite item to thrift, because there’s so many unique cuts and colors that you don’t always see in the department stores. Don’t be afraid to try something new and make a statement this fall.

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Trench: $80 Uniqlo/Sweater: $25 Akira/ Pants: $45 Saks Fifth Avenue OFF 5th/Boots: $45 Lulu’s

Fashion Meets Music Festival

This past weekend marked the second annual Fashion Meets Music Festival. Arguably the best combination for a perfect weekend, FMMF combines fashion shows with musical performances, pop up shops, and tasty food trucks for the festival-goers. My favorite aspect of the festival is the fact they’re so supportive of up & coming and local talent. Some of Columbus’s best food trucks and pop up shops were in attendance to entertain guests in between sets. I was obsessed with almost everything at The Black Alley’s pop up shop. It’s definitely a must attend event if you’re in the Columbus area.
IMG_6666IMG_6692IMG_6625What would this event be without extremely talented designers? The incredible FMMF staff put together fabulous fashion shows for rising talent to showcase their latest collections. They even hosted a student design competition for fashion students from across the country to compete against each other for the most creative/well done look. Two standout single designer shows were done by Betsy Judd and Bryston Walters. Betsy Judd’s line was all over crisp, clean lines and colors, which is something I love to emulate in my own wardrobe. Bryston Walters also included clean, feminine silhouettes, but incorporated a variety of soft pastels and bold patterns within his designs.

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Besides fashion, my next biggest passion in life is music. FMMF showcased all types of musical talent from local bands to chart topping acts to indie to electronic pop. Aside from the obvious amazing sets by Young The Giant, AWOLNATION and St. Vincent, discovering the lesser known acts was the best part. Hailing from the Cleveland area, Captain Kidd is a made up of a group of OSU college students. Being some of the youngest performers didn’t stop them from keeping up with the best of them at the festival. With influences like Artic Monkeys and Tame Impala, there’s no way that they wouldn’t be amazing. Look out for their new EP coming out this fall! I also started an obsession with Lights and Milo Greene. Lights kept up an upbeat, contagious energy throughout her whole set. There’s no way to not have a good time while listening to Lights. Cali raised, Milo Greene had a laidback vibe perfect for chilling on the festival lawn and enjoying the amenities FMMF has to offer.

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