American vs Global Fashion Media

With eyes recently directed overseas during the chaos of fashion month, our Fashion in the Media class was inspired to explore the differences in American and global fashion media. I choose to focus solely on print publications for this assignment.

scarlett-johansson-marie-claire-us-march-2017-issue-2I will say, it is hard to sum up global fashion media, and even American media, by just observing a select few publications. Each magazine, writer and publisher has their own voice and takes on news worthy events in their own way. To narrow the spectrum, I focused on Fashion, produced in Canada, and Marie Claire, produced in New York, for their similarity in tones and audience.

Initially, the covers hosted parallel features in their neutral backgrounds, large typography and a well-known celebrity on the cover. In other countries, it is still common to have models on the covers, but it is becoming the norm to feature profit driving celebrities. Although, Fashion does have a cleaner appearance with less typography, keeping the focus on the star.

Their content is also very similar. Each publication informs readers about a variety of topics starting with fashion then continuing on to beauty, feature stories and the arts. One topic that stood out to me in Fashion was their section covering Fashion Careers. fashion-magazine-march-2017-cover-sophie-trudeau-01-480x0-c-defaultI really loved how the magazines voice was not talking down to the reader in a prestigious way but wanted to encourage you like a friend. They talked about trends in a very wearable tone by using images from the runways but were not directly reviewing each show.

Where I noticed the most difference was within the imagery and advertising. There was remarkably less advertising throughout Fashion. The ads were not repeated and kept more strictly in the front of the magazine. It was also much more cluttered with the imagery. They tried to filled the entire page with repetitive images versus leaving white space. I understand the importance of taking full advantage of each page, but it’s also important to leave the page clean and visually appealing to the eye.

Inspire Me: Vanessa Hudgens (aka “Queen of Coachella”)

I think we can all agree that the true art of dressing is about letting someone’s personality shine through and reveal their utmost confidence. Vanessa Hudgens has mastered the art of doing just that. Often referred to as the “Queen of Coachella”, I couldn’t think of a better person to draw influence from this summer. Lollapalooza is just a few short weeks away, and the stores are flooded with women of all ages seeking that perfect festival look.

We’ve seen Vanessa’s style grow with her from the sets of High School Musical to Spring Breakers and from her gracing the red carpet to the festival scene. She’s one celebrity that I always keep an eye out for no matter the event. It’s so obvious that she realizes fashion is all about having fun and creativity.

Like many of us, she’s ready to jump on the 90’s trend bandwagon. I’ve loved seeing these trends transform from simple plastic chokers and Converses to intricately crafted chokers and platforms that are bringing unique silhouettes to the shoe game. In a recent interview with Mehera Bonner of Marie Claire, Vanessa explained, “Fashion was playful in the ’90s, and that’s why I love music festivals as well. They have that playful essence.” She also revealed one of the major keys to festival fashion: accessories. “That’s one thing that’s so fun about festivals—you can never go too far with accessories.” I couldn’t agree more. Not all of us are lucky enough to hit the festival scene in VIP, so it’s important to stay cool and comfortable throughout the long days. Thanks to their ease of layering and versatility, accessories are the ultimate way to make your festival look standout.
vanessa-hudgens

vanessa-hudgens-2