Doneger Presentation: Processing Progress

Without question, Doneger is one of the leading forces in fashion, and David Wolfe is at the forefront. Doneger probably decided why you’re wearing cropped, frayed jeans right now or have the sudden urge to purchase all things millennial pink. It’s a common misconception that Doneger tells retailers what to produce. What they’re really doing is interpreting trends, art, economics, technology, etc. and translating their findings to the language of fashion.

David Wolfe is the head Creative Director of the firm focusing on all things fashion, technology and color. He is actually an Ohio native himself and was more than welcoming to our class as we listened in on one of his notorious presentations titled Processing Progress. His presentation started by including big-picture ideas, like the soon reality of hover cars and pioneering efforts in sustainability, then continuing on to more concrete trends. I can’t spill all of the industry secrets; but I can say that we’ll be seeing a lot more of color, innovative menswear, utility in fashion and no doubt that athleisure is here to stay.

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Athleisure

The athlesiure trend… I will honestly admit that I wasn’t a fan and still am a bit skeptical. That’s not to say it’s not taking over the market. Girls are bringing back their favorite pair of Adidas and rocking sweatshirts/shorts in an effortlessly fashionable way. For me, I’d be just as comfortable throwing on a great pair of booties or oversized sweater for the same effect. Fashion is about being playful and experimentation, so I decided to try my hand at this unstoppably popular trend. My take included a more dressed up pair of shorts that never fail to be flattering for my body type. I styled them with a simple t-shirt and satin bomber from Zara. Topping off the look with a single choker and “wannabe Vans” from Target. It was a fun experiment to embody this trend; but to be honest, I’d probably never wear this anywhere besides somewhere like Target anyway. For the girls out there who can rock the athleisure look, keep killin it and take advantage of this comfy, cool trend!

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Shorts: H&M/ Bomber: Zara/ Shoes: Target

Country to City Chic

From capes to ponchos, the oversized sweaters have been making a huge come back. They’re a fun way to change up the silhouettes in your wardrobe. To make it even better, they’re unbelievably comfortable! A/W 2014/15 has taken much influence from western pioneer culture and given it an updated, modern twist. My style is far from country chic, but I’ve incorporated the silhouette and wore it in a way that’s consistent with my sense of style. I paired it with form fitting black pants and knee high leather boots for a more sleek, urban vibe.

FullSizeRender FullSizeRender_2 IMG_7189Cape Sweater: $35 H&M/ Pants: $20 (sale) H&M/Boots: $70 (sale) DSW

 

 

Homesick Clothing Co.

As much as I’m loving Kent State University, I miss the beautiful city of Chicago every day. It’s been a huge adjustment going from suburb/city life to being restricted to the town of Kent. Last week when I was scrolling through lookbook.nu, I came across a picture of a guy wearing a Homesick for Chicago shirt. Instantly I googled it and knew I needed one now. Homesick Clothing Co. was started by Ari, a Chicago fashion student. Her journey of starting a new life chapter in the city to Italy and back inspired to her start the clothing line. The relentless thought of where exactly is home is a very common debate for people of this age, and I can definitely relate to it at the moment. Her line consists of loose fit cropped tees, baseball tees, and sweatshirts with graphics of various places and sayings. If you’re into the graphic trend or feeling homesick, I highly recommend checking out her website.

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Chicago cropped tshirt: $20 Homesick Clothing Co.